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Tools / Schema markup generator

Schema markup generator

Create Google Rich Results compliant Schema.org JSON-LD structured data for Articles, FAQ pages, How-To guides, Products, and Software applications with real-time validation.

Runs entirely in your browser

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About this tool

Structured data is a small block of code that tells search engines what a page is about in a format they can read without guessing — this is a review, its rating is 4 out of 5; this is a recipe, it takes 40 minutes; this is an FAQ, here are the questions. Google reads it to decide whether a result qualifies for a rich snippet: the star ratings, the FAQ accordions, the how-to steps and the other enhancements that make a listing take up more space and earn more clicks than a plain blue link.

JSON-LD is the format Google recommends. Instead of wrapping your visible HTML in extra attributes (the older Microdata and RDFa approach), you add one self-contained <script type="application/ld+json"> block to the page. It is easier to write, easier to keep correct when the page changes, and it is what every example in Google’s own documentation uses. This tool builds that block for you: fill in the fields for the type you need — Article, FAQ page, How-To, Product or Software application — and it writes valid Schema.org JSON-LD you can copy straight into the page.

Everything runs in your browser; nothing you type is uploaded. Once you have the code, paste it into the <head> of the matching page (or anywhere in the <body> — placement does not affect how Google reads it), publish, and confirm it with Google’s Rich Results Test and the Schema Markup report in Search Console. Structured data makes a page eligible for a rich result; it does not force one, and Google decides per query whether to show it.

Frequently asked questions

What is schema markup, and do I need it?
Schema markup is structured data, in Schema.org’s vocabulary, that labels the parts of a page for search engines. You do not strictly need it to rank, but it is what makes a page eligible for rich results — star ratings, FAQ drop-downs, recipe cards and so on — which can raise your click-through rate without changing your position.
Should I use JSON-LD instead of Microdata?
Yes. Google explicitly recommends JSON-LD, and it is the format used throughout Google’s documentation. It keeps the structured data in one script block rather than scattered through your HTML, which is easier to add and far less likely to break when the page’s markup changes.
Where do I put the generated code?
Paste the <script type="application/ld+json"> block into the page it describes. The <head> is the conventional place, but Google reads it anywhere in the document. Add it to the specific page — a Product block goes on that product’s page, not site-wide.
Will adding this guarantee rich results in Google?
No. Valid structured data makes a page eligible for a rich result, but Google decides whether to show one, per page and per query, based on quality and relevance. The markup must also match the visible content on the page — marking up a rating that does not appear to users can trigger a manual action.
Is the data I enter sent anywhere?
No. The generator runs entirely in your browser. What you type is never uploaded, logged or stored — close the tab and it is gone.
How do I check the markup is correct?
Paste the finished code into Google’s Rich Results Test to confirm it is eligible for a specific enhancement, and use the Schema.org validator for a general syntax check. After the page is live, the Search Console enhancement reports track how Google actually reads it over time.

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