UTM campaign link builder

UTM parameters are the tags — utm_source, utm_medium, utm_campaign, utm_term and utm_content — appended to a link so analytics tools can attribute a visit to a specific campaign. This builder constructs those tracking URLs correctly for Google Analytics, Meta and other platforms, without malforming the query string.

Building UTMs by hand is error-prone: a missing ampersand, an inconsistent campaign name or a stray space breaks tracking or splinters your reports. The tool assembles the parameters properly and consistently, so your campaign data stays clean and comparable.

It runs in your browser, so it is instant and private. Use it for newsletter links, social posts and paid ads whenever you need to know which channel and campaign drove the traffic.